A business mind.
A creative soul.
An AI instinct.
I connect marketing, technology and human behaviour to help ambitious businesses find their edge. Then I help build it.
WORKING GLOBALLY
The interesting things
happen in between.
Between a business problem and a human need. Between what technology makes possible and what people actually want. That’s where I do my best work.
I’m Liviu. An entrepreneur, Fractional CMO and digital business builder with a creative background and a commercial mindset. Since 2001, I’ve helped turn complex challenges into clearer propositions, better experiences and work people care about.
Big-picture thinking.
Hands-on momentum.
A strategic partner for founders and leadership teams who want the thinking and the execution to move together.
01Fractional CMO
Marketing leadership, without the disconnect.
I connect your positioning, team, channels and priorities around a clear commercial direction. From the hard questions to the weekly decisions.
02AI & technology
Turn possibility into something useful.
Identify where AI can improve how your business works. Shape use cases, connect tools and build practical workflows with human judgment in the loop.
03Positioning & growth
Give people a reason to choose you.
Clarify your market, your value and your story. Bring brand, messaging and acquisition together around what makes your business worth choosing.
04Digital products & UX
Make complexity feel intuitive.
Turn business requirements into websites, platforms and customer journeys that respect how people think, decide and act.
05Creative direction
Make the right idea impossible to ignore.
Translate strategy into a distinctive creative language. Guide the identity, campaigns and experiences so every touchpoint feels like the same business.
06Ventures & advisory
Build with a founder’s perspective.
Challenge assumptions, sharpen the proposition and connect product, marketing and technology from the earliest decisions through the next stage of growth.
Technology moves fast.
Meaning still matters.
AI opens extraordinary possibilities. Knowing which ones deserve your time takes context, taste and commercial judgment. I bring a marketing mind to the technology, and a human lens to both.
Thinking, made tangible.
A closer look at the craft behind the perspective. Selected digital work delivered with the teams I’ve built and led.
Your next chapter.
Let’s make it matter.
An ambitious business. A complex challenge. An idea that won’t leave you alone. That’s a good place to start.