2003 — 2014FOUNDER
Wizart Studios
CEO & Founder. An early digital venture that helped shape a generation of Romanian online businesses, brands and experiences.
DIGITAL BUSINESS & TECHNOLOGY EXECUTIVE
A business mind.
A creative soul.
An AI instinct.
I connect marketing, technology and human behaviour to help ambitious businesses find their edge. Then I help build it.
FRACTIONAL CMO · ENTREPRENEUR · AI & TECHNOLOGY
HUMAN AT THE CORE.
Liv. For short.
BUCHAREST
WORKING GLOBALLY
WORKING GLOBALLY
A career shaped by work for
Unilever
Johnson & Johnson
Honeywell
ABB
United Nations
Garrett
01 / THE LONG VIEW
More than a career.
A body of work.
Since 2001, I’ve built in digital — as a founder, a creative leader, an operator and a partner. The common thread has always been turning change into something useful, valuable and built to last.
Today, I work across companies, products and ventures where technology, marketing and customer value need to move as one system.
2015 — PRESENTCEO & FOUNDER
Lunatix
Building a creative and digital agency around stronger ideas, better experiences and growth that does not feel generic.
PRESENTPARTNER
Audicom
Partner in an audit and digitalisation practice, connecting technology, compliance and implementation for complex organisations.
PRESENTDIGITALISATION
Agrione & TriaTech
Developing digitalisation projects that make operational systems, data and decision-making more useful in the real world.
PRODUCTS & VENTURES IN DEVELOPMENT
MetricoPACTThe Vault
02 / THE WAY I THINK
The interesting things
happen in between.
Between a business problem and a human need. Between what technology makes possible and what people actually want. That’s where I do my best work.
I’m Liviu. An entrepreneur, Fractional CMO and digital business builder with a creative background and a commercial mindset. Since 2001, I’ve helped turn complex challenges into clearer propositions, better experiences and work people care about.
20+
years in digital
800+
businesses worked with
01
connected perspective
03 / HOW I CAN HELP
Big-picture thinking.
Hands-on momentum.
A strategic partner for founders and leadership teams who want the thinking and the execution to move together.
01
Fractional CMO
Marketing leadership, without the disconnect.
I connect your positioning, team, channels and priorities around a clear commercial direction. From the hard questions to the weekly decisions.
02
AI & technology
Turn possibility into something useful.
Identify where AI can improve how your business works. Shape use cases, connect tools and build practical workflows with human judgment in the loop.
03
Positioning & growth
Give people a reason to choose you.
Clarify your market, your value and your story. Bring brand, messaging and acquisition together around what makes your business worth choosing.
04
Digital products & UX
Make complexity feel intuitive.
Turn business requirements into websites, platforms and customer journeys that respect how people think, decide and act.
05
Creative direction
Make the right idea impossible to ignore.
Translate strategy into a distinctive creative language. Guide the identity, campaigns and experiences so every touchpoint feels like the same business.
06
Ventures & advisory
Build with a founder’s perspective.
Challenge assumptions, sharpen the proposition and connect product, marketing and technology from the earliest decisions through the next stage of growth.
ARTIFICIAL INTELLIGENCE. HUMAN INSTINCT.
Technology moves fast.
Meaning still matters.
AI opens extraordinary possibilities. Knowing which ones deserve your time takes context, taste and commercial judgment. I bring a marketing mind to the technology, and a human lens to both.
AI strategy
Human behaviour
Systems thinking
Commercial instinct
Creative intelligence
Digital transformation
04 / SELECTED EXPERIENCE
Thinking, made tangible.
A closer look at the craft behind the perspective. Selected digital work delivered with the teams I’ve built and led.
05 / THE OTHER SIDE OF THE TABLE
IN THE CONVERSATION / FEATURED & QUOTED
06 / THE NEXT INTERESTING THING
Your next chapter.
Let’s make it matter.
An ambitious business. A complex challenge. An idea that won’t leave you alone. That’s a good place to start.